Food
Overview
Anticounterfeit
It is estimated that counterfeiting and fraud in the food industry are worth more than $40 billion worldwide. There are also phenomena parallel to counterfeiting, such as the sale of products that resemble the originals: for example, in Italy alone, the phenomenon of “Italian sounding” has reached an extimated market value of $120 billion globally. This issue extends beyond Italy, affecting numerous countries, particularly in Europe, where esteemed gastronomic delicacies are being counterfeited on a large scale. Counterfeiting results in significant losses for companies and brands, both directly and indirectly, including damage to reputation. The social and health implications are equally grave: counterfeit food often lacks the correct nutrients, may contain toxic substances, or could be sold past its expiration date. The World Health Organization (WHO) estimates that the use of substandard food leads to an average loss of 33 million healthy life years (DALYs), highlighting the profound impact of counterfeit food on public health and well-being.
Migration from 1D barcodes to 2D Qr-codes
GS1 Sunrise 2027, an initiative promoted by GS1 and major companies in the food supply chain, aims to increasingly reduce the use of 1D barcodes from 2027 onwards in favour of 2D codes such as QR codes, in order to provide more information to supply chain operators and end users, such as details on the production batch or unique serial number, or the expiry date and complete information on the product itself. This is therefore a paradigm shift for the food supply chain, and it will become increasingly necessary to implement 2D code marking solutions that meet the required specifications, such as resolution, readibility, grading and seamless integration with production processes.
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